Jim Murray Jones: Secrets of the Automotive Digital Media Evolution

Jim’s experienced includes DriveTrive, Autotrader, PistonHeads, WhatCar? and more!

‘Brown Car Guy & Buddies’ – Automotive media started to embrace digital platforms in the UK in the 90s, Jim Murray Jones has been at the centre of it since day one – AutoTrader, Exchange & Mart, SunMotors, Sunday Times Driving, Autocar, WhatCar?, PistonHeads and DriveTribe to name a few of the organisations he’s worked at.

As he now moves into the arena of live motoring events, having joined the team behind the all-new British Motor Show to relaunch in 2021, he reveals the secrets and behind-the-scenes shenanigan of how the online automotive scene evolved in the UK, and how Motor Shows will morph into experiential activations in future.

Plus we talk about his own two modern classics – both featuring pop-up lights!