Suzuki Heritage Inspires Fun Driveability in EV Era Insists UK Boss (He Drives Classic Cappuccino!)

Check out my brief chat with Dale Wyatt, Director of Suzuki GB Cars, as he prepares to drive off in his personal vehicle—a classic Suzuki Cappuccino Kei Car Roadster! I asked him about his own connection with the Suzuki brand, and how Suzuki’s heritage influences its unique characteristics: driveability, reliability, fun driveability even as the company shifts towards electric vehicles. Dale discusses the critical importance of maintaining ‘Suzukiness’ amidst industry evolution and how past lessons can guide future strategies. Don’t miss his insights on what makes Suzuki resonate so strongly with its loyal customers and how they plan to navigate the challenging transition to an EV era.