Marketing & Advertising: Sponsor Car Videos!

Hey everyone! Please check out our car review videos on our channel www.YouTube.com/MotoringMiddleEast

Across all our video content, we get a ton of wonderful feedback from viewers including evidence that we have a genuine and powerful impact on viewers’ car-buying decisions. You can see some of the responses compiled in our Facebook album here – I’ve also posted a few here.

At Motoring Middle East, we’ve just concluded a fantastic sponsorship arrangement with AC Delco Arabia, which enabled us to use a professional film crew to produce our car review videos. You can see those reviews here.

We got a very positive response on the AC Delco Arabia sponsored videos – in fact a couple of viewers actually expressed disappointment that the deal had concluded (they name-checked AC Delco Arabia, which in itself is significant).

This is understandable as we’ve returned to filming the videos ourselves, which means the production quality (though not the quality of content) suffers.

Sponsoring Motoring Middle East Car Review Videos is a prime opportunity for a brand to associate itself with a media product and outlet that generates a good deal of positivity among viewers.

Our reviews are considered entertaining and thorough, but also credible and authoritative due to the experience, knowledge and skills of the journalists doing the reviews (including myself of course).

We are actively looking for more brands to partner up with us and sponsor our video content which gets published both on our YouTube channel (100,000 views a month) and our Facebook page (nearly 400,000 fans).

The sponsoring brands can’t, of course, directly be automotive manufacturers or franchised dealers, but can be peripheral or after-sales brands associated with the automotive industry and trade (parts companies, oil companies, tyre brands, used car dealers, car rental companies etc…).

Additionally this would also suit non-automotive brands primarily targeting a male audience (fashion, male grooming, leisure industries, watch-makers, soft drinks, financial services etc…)

In the dramatic and fast-changing landscape of marketing and advertising, everyone knows that branded content/sponsored content or product placement is the real way to get through to a receptive audience, especially if you can do so in a positive, appreciated and well-respected media environment.

With a variety of packages available, there is definitely an opportunity for your brand to get involved with sponsoring Motoring Middle East video content, please get in touch with us now!