We all know him as Hawkeye whose story has not ended with Avengers Endgame, in fact the character is getting his own spin-off TV series with Jeremy Renner continuing to play the role of the Master Archer wielding superhero.
No one wants to talk to me.
Continue reading “Influencer Marketing: You’re talking to the wrong people!”
The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.
Continue reading “How to make Millennials fall in love with cars again”
Continue reading “Marketing & Advertising: Sponsor Car Videos!”
I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.
On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.
Continue reading “Marketing: 3 Quotes & 2 Facts That Will Change The Way You’re Thinking”
As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.
Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.
Continue reading “Micro Influencers: A modern-day David & Goliath story”
If you’re going to use social media for a specific awareness programme – remember one thing: social media users are by and large stupid, and I include myself in that.
Continue reading “Social media campaigns should KISS and make up”
An event company has contacted me about a brand new show related to car modifications, planned for two months time in this region, and outlines what it appears to think is an offer that we at Motoring Middle East (MME) simply can’t refuse – a barter deal of a lifetime. Really? Let’s examine this, shall we?
Continue reading “So you want the world and in return I get a logo and some scaffolding?”
Far be it for me to make fun of people’s teeth (the mean kids at school used to call me goofy, the nicer ones compared me to Freddie Mercury, or at least I thought they were being nice) but take a look at the picture above.
Continue reading “Beautiful models are crucial to the success of humanity – no really!”
Brown Car Guy 