Last Call for Car Journos

I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.

Falling like flies

On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.

Continue reading “Last Call for Car Journos”

Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.


Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

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So you want the world and in return I get a logo and some scaffolding?

An event company has contacted me about a brand new show related to car modifications, planned for two months time in this region, and outlines what it appears to think is an offer that we at Motoring Middle East (MME) simply can’t refuse – a barter deal of a lifetime. Really? Let’s examine this, shall we?

Huh? Explain to me again why I would do this?

Continue reading “So you want the world and in return I get a logo and some scaffolding?”

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