Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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Automotive PR in the GCC – You Need Help

‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.

Press and PR

‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’

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Last Call for Car Journos

I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.

Falling like flies

On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.

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Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.

david-showing-goliaths-head-caravaggio

Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

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So you want the world and in return I get a logo and some scaffolding?

An event company has contacted me about a brand new show related to car modifications, planned for two months time in this region, and outlines what it appears to think is an offer that we at Motoring Middle East (MME) simply can’t refuse – a barter deal of a lifetime. Really? Let’s examine this, shall we?

Huh? Explain to me again why I would do this?

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Beautiful models are crucial to the success of humanity – no really!

Beautiful models are crucial to the success of humanity – no really!

Far be it for me to make fun of people’s teeth (the mean kids at school used to call me goofy, the nicer ones compared me to Freddie Mercury, or at least I thought they were being nice) but take a look at the picture above.

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