How can you succeed when every else is down in the dumps?

The automotive market in the United Arab Emirates has been pretty depressed over the last few years, and 2018 has been particularly bad so far. Most manufacturers have been pretty candid about how dismal things are for them. Except one. Nissan Middle East.

Nissan Middle East boss Juergen Schmitz

Nissan’s secret sauce for success was revealed to me by MD Juergen Schmitz. Click over now to watch my video revelation on how Nissan Middle East is not only bullish and confident, but has actually registered growth and sales increase in a market that is over 30% down.

BTW I obviously meant ‘Full Size SUV segment’ when referring to Patrol’s sales dominance

 

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