For a few hundred dollars you can be an Instagram celeb with tens of thousands of followers and some fat Influencer deals! But are you a match for a heavyweight hack?
Continue reading “Fakester Influencers or Fastidious Journalists?”
A most extraordinary bit of press release writing
Can you guess what this press release is actually about?
Click continue and I’ll read it out to you. You won’t want to miss this!
Continue reading “A most extraordinary bit of press release writing”
Last Call for Car Journos
I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.
On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.
Death of print is happening
There’s been redundancies at major newspapers in the UAE this year, one has been sold and now another has announced its closure next month. I predicted the death of print five years ago.
Journalism today: ‘We may be generating heat. But are we really delivering light?’
‘We may be generating heat. But are we really delivering light?’
What a superb question by someone with the authority, credibility and experience to put a powerful voice to the concerns of all those who genuinely care for media, journalism and mass communication.
Helen Boaden, Former Director of BBC Radio wrote this in an incredible and fascinating analysis of the state of media and journalism today and where it’s heading in an extract of her speech in The Independent newspaper.
I’ve been struggling with the inevitable direction of journalism in this digital age for some time now, here is a voice confirming my fears from the heart of one of the last bastions of genuine journalism.
Journalists Vs Influencers
There’s been quite a bit of discussion amongst media, marketing and PR professionals lately about the perceived rise of so-called social media ‘Influencers’ and the – dare I say it? – fall of journalists.
Journalism is dying & the world is getting dumb
For once Last Week Tonight is not funny… because it’s depressingly true.
I’ve been wondering why the world seems to have gone stupid lately.
In fact the answer has been right under my nose the whole time. Real journalism is slowly being eradicated, and there really doesn’t appear to be a solution that can stop its decline.
It will fall victim to the new economic reality of clicks=cash as content-consumers baulk at boring ugly truths that aren’t trending.
And before you say anything, yes okay – guilty as charged. We’re all just content creators now.
Why the best job in the world, is the toughest job in the world
On the right of this page, you’ll see my personal Instagram feed. Scroll through that and it probably won’t come as a surprise to you that those of us that do the sort of work that I mainly do (that of automotive journalist), are more than frequently assaulted with plaudits like:
Continue reading “Why the best job in the world, is the toughest job in the world”
5 reasons why UAE media won’t support Motorsport
And it’s not all their fault either – organisers need to take heed
I often get asked why media here in the UAE, even automotive media, doesn’t appear to support Motorsport. It’s very simple:
Continue reading “5 reasons why UAE media won’t support Motorsport”
Brown Car Guy 