Book: How to an Automotive Content Creator!

The ultimate guide to turning your passion for cars into a thriving career in automotive content creation, journalism, and social media influence!

You’ve watched my videos, read my articles, followed my rants and reports from the world of motoring… but now, I’ve taken it one step further. I often get asked – how did you start doing what you do, how does one get to do what you do? Well I’ve written THE definitive book on how to break into the world of automotive content creation!

“How to Be an Automotive Content Creator, Motoring Journalist & Car Influencer” is out now and trust me, this one’s a game-changer. Whether you want to get paid to talk about motoring, or build a brand that makes an impact, this book lays out everything you need to know. It’s taken over 7 months to write, but 35 years to prepare!

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So, What’s This Book All About?

If you’ve ever wondered how YouTubers, journalists, and car influencers land access to cars, score exclusive invites to launches, and turn their passion for cars into an actual career, this book is your roadmap. I’ve crammed 35 years of industry experience into these pages, pulling back the curtain on the realities of automotive media – the good, the bad, and the ugly.

Want to know how to grow a YouTube channel and attract sponsors? It’s in here.
Want to write for top motoring publications or launch your own blog? Sorted.
Want to know how to get press cars, review them like a pro, and make money doing it? Yep, covered.
Want to stand out in an industry that’s constantly evolving? I’ll show you how.
Want to avoid all the pitfalls, bad deals, and rookie mistakes? Consider this your survival guide.

This isn’t just another ‘how-to’ book. This is a wake-up call for aspiring content creators – a no-nonsense, brutally honest guide.

This is the book I wish someone had handed me when I was starting out. And now, I’m handing it to you.

Why Have I Written This Now?

Because the game has changed. Traditional media is fading, social media is dominating, and AI is rewriting the rulebook. But one thing remains the same – authenticity, passion, and great storytelling will always win.

Whether you’re looking to start fresh, grow your brand, or take your automotive content to the next level, this book gives you the strategies, insights, and industry secrets you need to succeed.

Motoring journalism isn’t dead – it’s just evolved.
YouTube and social media are the new frontier – but standing out is harder than ever.
There’s money to be made – if you know how to play the game.

Who’s This Book For?

If you’ve ever:

Filmed a supercar on your phone and thought, I could do this for a living
Written a car review and wondered how to get paid for it
Dreamed of driving and reviewing the latest cars before anyone else
Looked at YouTubers and thought, How do they make a career out of this?
Wanted to grow a platform but don’t know where to start…

Then this book is for you.

I’m talking to aspiring motoring journalists, car influencers, social media creators, bloggers, vloggers, podcasters—anyone who wants to turn their love for cars into something real.

Available on Amazon

This is the most comprehensive, detailed, and up-to-date book ever written on the subject. No fluff, no vague advice – just real strategies, hard-won lessons, and everything you need to know to thrive in this space.

I’ll be dropping additional content, sneak peeks, and more in the run-up to launch—so make sure you’re following me on all my channels!

FAQ: Becoming an Automotive Content Creator

1. What is this book about, and who is it for?

This book, “How to Be an Automotive Content Creator, Motoring Journalist & Car Influencer” by B. C. Guy (Shahzad Sheikh AKA BrownCarGuy), serves as a comprehensive guide for anyone wanting to enter the automotive media industry. It’s geared toward aspiring content creators, established journalists looking to adapt, and individuals passionate about cars who want to turn their enthusiasm into a sustainable career as a YouTuber, journalist, or influencer. The book provides practical advice and insights into the evolving world of automotive content creation.

2. Why should I become an automotive content creator, journalist, or influencer?

The book highlights that this career can be “the best job in the world” because it allows you to work with something you love – cars – and share that passion with others. It offers opportunities for creative expression through writing, photography, video, and other mediums. It offers the freedom to create unique and innovative content. It also presents potential for financial independence through various monetisation strategies. The book stresses that the most successful individuals are driven by a genuine desire to connect with an audience, not just a superficial interest in cars.

3. How do I get started as an automotive content creator with no prior experience?

The book strongly emphasizes the importance of simply starting. You don’t need permission or a perfect plan; begin creating content immediately. Review your own car, a friend’s car, or even a rental. Don’t wait for a supercar; focus on building a portfolio that showcases your enthusiasm and abilities. Share your content on various platforms to gain exposure and experience.

4. What key skills are needed to succeed as a motoring journalist?

Key skills include strong writing abilities (clear, concise, and engaging), a deep understanding of cars and the automotive industry, the ability to produce high-quality photographs and videos, strong networking skills to build relationships with manufacturers and industry contacts, and the ability to maintain ethical standards. Adaptability is crucial, as is a willingness to embrace new technologies and content formats.

5. How can I build a successful brand as an automotive content creator?

Building a brand requires identifying your Unique Selling Proposition (USP) – what sets you apart. This could be a focus on a specific niche (classic cars, electric vehicles), a distinctive personality, or a unique storytelling approach. Consistency in content creation, visual branding (logo, colors, clothing), and engagement with your audience are all essential.

6. What are some ways to monetize automotive content?

The book details several ways to generate income, including advertising revenue (e.g., YouTube AdSense), sponsorships and product placements with automotive companies, affiliate marketing (promoting products with commission-based links), and selling branded merchandise. For established journalists, freelancing remains a viable option, and for those employed, some contracts may permit outside work.

7. How do I handle criticism and rejection in this competitive industry?

Developing a thick skin is crucial. Accept that not everyone will like your content and learn to differentiate between constructive criticism and negativity. Use criticism as an opportunity to improve your craft. Remember that persistence and resilience are essential to overcome the inevitable rejections and setbacks.

8. How important is it to be myself and embrace my own unique perspective in my content?

The book states that authenticity is key in the crowded space of automotive content creation. Audiences are drawn to genuine enthusiasm and unique perspectives. Rather than trying to emulate successful creators, focus on being yourself – but “turned up to 10”! Your unique voice and story will attract a dedicated following.