#BrownCarGuy – News, Views & Reviews!
Driver Power from Auto Express is the UK’s version of JD Power brand satisfaction surveys in the States. It basically canvasses actual owners and buyers for real-world results on car buying and car ownership and sums them up in overall ratings and scores. Unsurprisingly the Japanese car brands dominate. Except they nearly didn’t this year!
Continue reading “Almost shock-defeat for Lexus in satisfaction survey!”
See the videos here – from that time when we did a series of videos for Automall in Dubai.
Continue reading “That Time I Pretended to Buy a Green Evora”
One of our most popular videos – an off-road vs on-road ‘race’! The actual run only took half an hour, but this was filmed over three solid days with a 15-person crew from Case Productions (they also do the crazy Red Bull videos) in association with Toyota in the UAE.
Another example of how we pioneered automotive branded content videos in the Middle East from about four years ago. When we did a three-part series for Lexus UAE introducing the new Lexus RC. They wanted to explain four-wheel steer to customers, so my idea was to employ a couple of shopping trolleys to demonstrate. And yes we did return them to the supermarket afterwards!
To see parts 1 & 3 including an epic burnout click through!
Whilst at Motoring Middle East we were commissioned by Cadillac Middle East to do a video explaining the model year updates to the Escalade. I decided to make it a little more interesting, turning it into a short gangster movie – a sort of comedy take on a Guy Ritchie/Tarantino style of story-telling. The client loved it, especially as we did it for the same budget! This is what I do. Check out my profile – I’m currently seeking new opportunities.
The Society of Motor Manufacturers and Traders (SMMT) has separated the myths from the facts. Here’s what it had to say.
The automotive market in the United Arab Emirates has been pretty depressed over the last few years, and 2018 has been particularly bad so far. Most manufacturers have been pretty candid about how dismal things are for them. Except one. Nissan Middle East.
Nissan’s secret sauce for success was revealed to me by MD Juergen Schmitz. Click over now to watch my video revelation on how Nissan Middle East is not only bullish and confident, but has actually registered growth and sales increase in a market that is over 30% down.
Continue reading “Secret to success when the market is down”
No one wants to talk to me.
Continue reading “Influencer Marketing: You’re talking to the wrong people!”
The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.
Continue reading “How to make Millennials fall in love with cars again”
Continue reading “Fakester Influencers or Fastidious Journalists?”
