#BrownCarGuy – News, Views & Reviews!
‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’
Continue reading “Marketing & Advertising: Sponsor Car Videos!”
How is it we live in a world where all the political pundits tell us that a man who speaks of a just, fair, peaceful and hopeful future for us and our young has no chance of winning an election, whilst an out-of-touch, flighty, egomaniac focussed solely on strengthening her own power base (like her counterpart across the Atlantic) – to the obvious detriment of what we used to understand democracy to be – is a sure bet?
An old video sure, but please listen to this speech and then ponder that this is not a man that talks about conceited and contrived ‘strong and stable’ politics.
He talks about…
Continue reading “Write him off if you must, but don’t ignore him”
What do you do? What’s your job?
Continue reading “Marketing: 3 Quotes & 2 Facts That Will Change The Way You’re Thinking”
As a media practitioner and constant student, I found the discussion fascinating and the comments of the fellow panellists and moderator insightful and thought-provoking.
I just signed up to #DriveTribe – what is it? Essentially it’s social media for full-on petrolheads
Will this thing catch on? Will it work? Who knows? But if it does, this could very well end up being Clarkson, Hammond & May’s true legacy for the enthusiast community, possibly even moreso than Top Gear and The Grand Tour.
Continue reading “DriveTribe – Clarkson & Co’s real legacy?”
As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.
Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.
Continue reading “Micro Influencers: A modern-day David & Goliath story”
There’s been redundancies at major newspapers in the UAE this year, one has been sold and now another has announced its closure next month. I predicted the death of print five years ago.
