Who said car reviews have to be serious and boring?
Click more to watch it
Influencer Marketing: You’re talking to the wrong people!
Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.
No one wants to talk to me.
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How to make Millennials fall in love with cars again
Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.
The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.
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Fakester Influencers or Fastidious Journalists?
For a few hundred dollars you can be an Instagram celeb with tens of thousands of followers and some fat Influencer deals! But are you a match for a heavyweight hack?
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Automotive PR in the GCC – You Need Help
‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.
‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’
A most extraordinary bit of press release writing
Can you guess what this press release is actually about?
Click continue and I’ll read it out to you. You won’t want to miss this!
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Marketing & Advertising: Sponsor Car Videos!
Hey everyone! Please check out our car review videos on our channel www.YouTube.com/MotoringMiddleEast
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Last Call for Car Journos
I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.
On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.
YouTube Love for Lincoln Continental video review
Great feedback on my latest video review
Who doesn’t love a bit of appreciation and positive feedback on the Internet? Not always easy to come by, innit?
Click through to watch the actual video review
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Marketing: 3 Quotes & 2 Facts That Will Change The Way You’re Thinking
The GCC car market is in the doldrums, so as usual it’s time to cut the advertising and comms budgets, right? Erm…
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