Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.

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Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

Continue reading “Micro Influencers: A modern-day David & Goliath story”

My kids’ cover version of Stitches by Shawn Mendes

Here’s my kids’ first YouTube video and their cover version of a song called ‘Stitches’ by some kid called Shawn Mendes who is actually old enough to be driving a Camaro around, but doesn’t appear able to walk very far in a straight line without falling over
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