Pro Motorist, Pro Car, yes! But I am NOT a Fraud

I have thick skin, you must have to do this. But every now and then, something gets to you and a rant is in order

Got a DM on Twitter from someone accusing me of being a ‘shill’ and a ‘fraud’ and suggesting I rip off my Starfleet badge – I could not, NOT, respond to this one. Feel free to let me know what you think in the comments. No DMs regarding this though!

Continue reading “Pro Motorist, Pro Car, yes! But I am NOT a Fraud”

Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.

david-showing-goliaths-head-caravaggio

Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

Continue reading “Micro Influencers: A modern-day David & Goliath story”

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