Infinite Diversity in Infinite Combinations

Conversation with John (Yahya) Gardiner, Ford Comms Director

11062020 ‘Brown Car Guy & Buddies’ – In this episode I speak to John Gardiner who has been at Ford Motor Company for 30 years and currently has two jobs – Executive Director, Communications & Public Affairs, Ford of Britain & Ireland, and Corporate Communications, Ford of Europe.

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Secrets of an Automotive PR Professional

Catching up with a PR buddy from Dubai

In this video I catch up with PR professional, good friend and supporter Tom Conway-Gordon. Having worked both in the UK and Dubai, I got to know Tom from the Chevrolet Camaro launch a decade ago. He worked on the huge General Motors Middle East account and also on the very important Daimler Mercedes-Benz account for the region.

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Southern Group of Motoring Writers Annual Beaulieu Classic Event

I can’t wait for this amazing writers group event happening soon!

Earlier this year I was very honoured to be granted membership to the esteemed Southern Group of Motoring Writers (SGMW) which I’m told, and I absolutely believe, is the best automotive writers group of them all in the UK! Heck, let’s just say The World!

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Influencer Marketing: You’re talking to the wrong people!

Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.

Gen X The Real Influencers

No one wants to talk to me.

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Automotive PR in the GCC – You Need Help

‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.

Press and PR

‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’

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I was a panellist on a discussion about digital media. Here’s what I should have said…

Last week I was invited by the nice people at Secret PR to come and be a panellist on a discussion entitled: ‘Going Digital: How can we stay relevant in the ever-growing digital world?’

PR Pressure Conference

As a media practitioner and constant student, I found the discussion fascinating and the comments of the fellow panellists and moderator insightful and thought-provoking.

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Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.

david-showing-goliaths-head-caravaggio

Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

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