And it was only about leather upholstery in a car
Found this video I recorded three years ago in Dubai – not the best example of a press release, but certainly some showstopping writing to behold!
Infinite Diversity in Infinite Combinations
Conversation with John (Yahya) Gardiner, Ford Comms Director
11062020 ‘Brown Car Guy & Buddies’ – In this episode I speak to John Gardiner who has been at Ford Motor Company for 30 years and currently has two jobs – Executive Director, Communications & Public Affairs, Ford of Britain & Ireland, and Corporate Communications, Ford of Europe.
Continue reading “Infinite Diversity in Infinite Combinations”Secrets of an Automotive PR Professional
Catching up with a PR buddy from Dubai
In this video I catch up with PR professional, good friend and supporter Tom Conway-Gordon. Having worked both in the UK and Dubai, I got to know Tom from the Chevrolet Camaro launch a decade ago. He worked on the huge General Motors Middle East account and also on the very important Daimler Mercedes-Benz account for the region.
Continue reading “Secrets of an Automotive PR Professional”Southern Group of Motoring Writers Annual Beaulieu Classic Event
I can’t wait for this amazing writers group event happening soon!
Earlier this year I was very honoured to be granted membership to the esteemed Southern Group of Motoring Writers (SGMW) which I’m told, and I absolutely believe, is the best automotive writers group of them all in the UK! Heck, let’s just say The World!
Continue reading “Southern Group of Motoring Writers Annual Beaulieu Classic Event”
Influencer Marketing: You’re talking to the wrong people!
Last week I attended the inaugural Marcomms 360 conference put on by Campaign Middle East in Dubai – an excellent event that was fascinating, insightful and relevant. However there was one thing that left me rather depressed at the end of it.
No one wants to talk to me.
Continue reading “Influencer Marketing: You’re talking to the wrong people!”
Automotive PR in the GCC – You Need Help
‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.
‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’
Marketing: 3 Quotes & 2 Facts That Will Change The Way You’re Thinking
The GCC car market is in the doldrums, so as usual it’s time to cut the advertising and comms budgets, right? Erm…
Continue reading “Marketing: 3 Quotes & 2 Facts That Will Change The Way You’re Thinking”
I was a panellist on a discussion about digital media. Here’s what I should have said…
Last week I was invited by the nice people at Secret PR to come and be a panellist on a discussion entitled: ‘Going Digital: How can we stay relevant in the ever-growing digital world?’
As a media practitioner and constant student, I found the discussion fascinating and the comments of the fellow panellists and moderator insightful and thought-provoking.
Micro Influencers: A modern-day David & Goliath story
As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.
Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.
Continue reading “Micro Influencers: A modern-day David & Goliath story”
I was interviewed about Automotive PR in the region
Media Source interviewed me about Automotive PR in the region – read the full text at this link
