Buying a Jaecoo 7 Is “Betraying Britain”? Seriously?

A Telegraph columnist says Jaecoo buyers are “betraying Britain”. I examine the counterfeit comparison, Land Rover’s Jeep origins and the Chery connection, and ask why ordinary motorists should apologise for buying a car they can afford

Apparently, buying a car you can afford could now qualify as betraying Britain. Particularly if that car is a Jaecoo 7 and you’ve had the audacity to enjoy its resemblance to something considerably more expensive. A Telegraph column suggests that motorists who cannot afford a Range Rover should accept their position in the financial pecking order and stop embarrassing themselves with a Chinese alternative. What the hell? Really?

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JLR Just Fired Its Design King. What Could This Mean For Jaguar’s Brand Direction?

JLR has escorted long-standing design boss Gerry McGovern out of the building. Could this be the right time for Jaguar to Stop Being Weird and Start Being Good again?

If you felt a disturbance in the British automotive force this week, you weren’t imagining it. Gerry McGovern – the man who shaped the modern Range Rover empire and one of the most powerful design figures in the global car industry – has reportedly been fired from Jaguar Land Rover.

Multiple reports (Autocar, Top Gear, Financial Times) confirm that McGovern was removed suddenly, with some sources claiming he was escorted out of JLR headquarters in Gaydon. That alone tells you this wasn’t a polite reshuffle. This was decisive. Swift. Brutal. And historic.

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All-new 2022 Range Rover revealed!

Great luxury and tech than ever for fifth gen Range Rover

It may look similar to the previous version, but over 50 years in the making, this is in fact, the all-new fifth generation Range Rover, which will also be the last to feature traditional ICE (Internal Combustion Engine) power units. Initially being made available with a series of six-cylinder petrol, mile-hybrid, plug-in hybrids, and diesel engines, as well as a BMW-sourced 4.4-litre V8, an all-electric version of this car will also be introduced in 2024. So much new technology has gone into this car that 125 patents have been filed. 

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Ineos Grenadier Interior Reveal + detailed Walkaround [& Exclusive Interview]

This was at the UK reveal of the interior to media

Check out my walk-around and detailed look at the interior of the Ineos Grenadier – classically styled but modern off-roader. There’s also an interview with a senior executive that not only explains the philosophy and origins of the vehicle, but how it’s being developed, where’s being tested and built, and details about sales, specs and customers both in UK/Europe and the Middle East.

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Range Rover Velar P400e PHEV Review

The plug-in hybrid is actually the sportiest of the Velars

The Range Rover Velar is the best looking of the current range of luxury roving SUVs. The baby Evoque even adopted most of the Velar’s styling cues in its update a couple of years ago, but the Velar still looks fresh and is arguably more futuristic and sleeker than its bigger brothers, though remains as elegant as its elevated siblings. 

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