I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.
On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.
Last week I was invited by the nice people at Secret PR to come and be a panellist on a discussion entitled: ‘Going Digital: How can we stay relevant in the ever-growing digital world?’
As a media practitioner and constant student, I found the discussion fascinating and the comments of the fellow panellists and moderator insightful and thought-provoking.
As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.
Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.
There’s been redundancies at major newspapers in the UAE this year, one has been sold and now another has announced its closure next month. I predicted the death of print five years ago.
There’s been quite a bit of discussion amongst media, marketing and PR professionals lately about the perceived rise of so-called social media ‘Influencers’ and the – dare I say it? – fall of journalists.
There have been two articles recently, just four days apart both along similar lines suggesting that the ‘social media influencers’ bubble is about to burst.
The snare of social media, a digital affliction, an inescapable addiction.