Car Design: BMW Gets It. Audi Pivots. Mercedes Is Clueless

Has Ferrari’s biggest design misstep in decades accidentally made BMW and Audi look smarter than ever?

The Ferrari Luce may prove to be one of the most important car designs of recent years, not because it is revolutionary, not because it is beautiful, and certainly not because it has been universally admired. Quite the opposite. The reaction to Ferrari’s first electric car has been so overwhelmingly negative that it may have inadvertently transformed how enthusiasts view every major design reveal that has followed it. That sounds absurd, but bear with me.

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Ferrari Luce – The Prancing Horse’s First EV… What The Hell Is This SH!T?!

The new 2027 Ferrari Luce EV has over 1,000bhp, four motors and a £400,000-plus price tag… but has Ferrari completely forgotten how to make a beautiful car?

Ferrari has officially revealed its first fully electric production car, the all-new Ferrari Luce EV, and honestly, I bewildered and apoplectic with rage. This is the company that gave us the Ferrari F40, Testarossa, 288 GTO, Dino, Daytona, 308 and 458 Italia. Cars that looked like rolling works of art. Cars that made grown adults weak at the knees and children plaster posters across bedroom walls. And now… this.

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