#ThrowBackThursday to when we featured Driftmaster Supreme Tiff Needell in Used Car Buyer magazine, Aug 2004 issue.
How to make Millennials fall in love with cars again
Car manufacturers are so focussed on selling their products, they’ve forgotten how to sell cars.
The solution? Simple. Look back to look forward. Stop selling an object, try selling an idea.
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Automotive PR in the GCC – You Need Help
‘That bloody Shahzad, just cause he’s run some PR training and workshops in the past, he thinks he knows it all.
‘We have certifications and qualifications, we have cool hipster offices with desk toys and thinking rooms, we have schmoozing accounts, German cars (not our client’s makes) and Very Nice Hair. He doesn’t even have a clue!’
Marketing & Advertising: Sponsor Car Videos!
Hey everyone! Please check out our car review videos on our channel www.YouTube.com/MotoringMiddleEast
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Last Call for Car Journos
I read a comment on Facebook somewhere recently: ‘they’re falling like flies’. And I flinched for a moment, because the flies being referred to, was us. But it’s not too late to save our species though.
On a wider scale, we’re seeing the erosion of real quality journalism with unfortunate consequences on real world events that will impact us all sooner or later. But I’ve written about all that elsewhere. Today I want to micro this down to automotive media, and further zero-in on our region.
Slow down our rush to driverless cars
An experience in a latest cutting-edge tech luxury car reminded me why we need to be more cautious about a driverless future.
DriveTribe – Clarkson & Co’s real legacy?
I just signed up to #DriveTribe – what is it? Essentially it’s social media for full-on petrolheads
Will this thing catch on? Will it work? Who knows? But if it does, this could very well end up being Clarkson, Hammond & May’s true legacy for the enthusiast community, possibly even moreso than Top Gear and The Grand Tour.
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This is what I do – Motoring Middle East
Check it out! I just made this video. Hope you like it.
Motoring Channel with News, Views & Reviews from the Middle East & Beyond! All things automotive from a team of authoritative and highly experienced car journalists. It’s where you’ll get the latest news, views and reviews, as well as awesome videos. Plus insightful, knowledgeable and critical coverage of the world of motoring in the Middle East and beyond.
The Cruicial Links!
http://www.MotoringME.com http://www.YouTube.com/MotoringMiddleEast http://www.Facebook.com/MotoringMiddleEast
