Nonfiction

All wannabe journalists should read this

3sides2aStory's avatar3 Sides to a Story

“When God hands you a gift, he also hands you a whip; and the whip is intended for self-flagellation solely.” – Truman Capote

It isn’t easy being a journalist.

It’s long hours, horrible pay and trauma.

I studied journalism and media studies for four years.

Initially the only reason I decided to go into the journalistic sphere is because I just wanted to write. I didn’t care what I wrote about I just wanted to get my words out because I thought my opinion mattered.

Those idealistic opinions soon change when you enter the practical environment. The fast paced nature of newsrooms, the spur of the moment trips into dangerous terrains and the hourly deadlines seems exhilarating at first but soon loses its gloss.

After my four years of studying I was thrown in the deep end of the pool. I was sent to the biggest tabloid newspaper in the…

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I was a panellist on a discussion about digital media. Here’s what I should have said…

Last week I was invited by the nice people at Secret PR to come and be a panellist on a discussion entitled: ‘Going Digital: How can we stay relevant in the ever-growing digital world?’

PR Pressure Conference

As a media practitioner and constant student, I found the discussion fascinating and the comments of the fellow panellists and moderator insightful and thought-provoking.

Continue reading “I was a panellist on a discussion about digital media. Here’s what I should have said…”

Micro Influencers: A modern-day David & Goliath story

As the phenomenon of the online ‘Influencer’ continues to develop, a new aspect has emerged – the greater impact, effectiveness and ROI power of the Micro-Influencer.

david-showing-goliaths-head-caravaggio

Everything you think you know about Influencers is wrong. Forget the ones with the hundreds of thousands or even millions of followers, and focus on those with a fraction of the following – the latest data proves it. Here’s why.

Continue reading “Micro Influencers: A modern-day David & Goliath story”

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