Free content isn’t really free – here’s the truth about how YouTubers survive, and how you can keep your favourite creators alive
So here’s the thing most people don’t realise: YouTube isn’t actually free. Sure, you don’t pay to watch it – but behind every video is hours of work, not to mention money spent on gear, software, fuel, or even just coffee to keep us awake at 2am (I’m not even joking!). And unless you do something very simple, YouTube quietly buries that content.
That’s why so many creators (including me) are constantly reminding you to “hit the like button” or “don’t forget to subscribe.” It’s not just nagging – it’s survival. Here’s my full video explainer – watch this first, then read on.
