Car Wars: America Profits, Europe Falters, Has China Already Won?

Detroit is rediscovering the immense profits in petrol-powered trucks, Europe is cutting jobs and cherished models while funding a painful transition, and China is building electric cars at a scale and price the old guard cannot match. Who is winning the Car Wars?

Have you seen the news from the car industry lately? There is a very clear trend emerging, and it looks like some have played a solid hand while others are flailing about trying to find a way out of the quagmire. Or is this really a rabbit and tortoise situation?

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The Digital Car Parts Scandal: Why Your New Car Could Reject Perfectly Good Spare Parts

Remember when broke a headlight and replaced it with a £50 used replacement bought from the scrap yard? That’s no longer possible. Put a non-authorised replacement part in your modern car and it might reject it and shut down the whole car! Parts are now locked to the VIN of your car! Rip-off or great anti-theft security feature?

Remember when fixing your car was… well, fixing your car? Let’s say you clipped a wall and cracked a headlight. The dealer quoted you £500 for a replacement. You laughed politely, wandered down to your local scrapyard, picked up a perfectly good used one for fifty quid, fitted it yourself in an hour, and everyone lived happily ever after. Those days are disappearing. On many modern cars, fitting a second-hand headlight, ECU, instrument cluster, infotainment screen or other electronic component can trigger warning messages, disable functions or simply refuse to work altogether.

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Legacy Car Brands Are Making a HUGE Mistake

Car companies are obsessing over EV product while forgetting the brand heritage, emotional loyalty and lifelong connection that could actually save them

At a recent event, I was chatting to somebody who works within the legacy car industry. It doesn’t matter which manufacturer, because this relates to the industry as a whole – it’s something bigger, broader and potentially catastrophic for the entire car industry. What this person told me was that, in terms of marketing and PR budgets, their focus now is very much on product rather than brand. And I understand why. These companies have cars to sell, EV targets to hit, emissions legislation to satisfy, ZEV mandates to survive, shareholders to soothe and showroom traffic to somehow summon from the ether. But I also think this strategy could be a fundamental, frightening and potentially fatal mistake.

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New Book Celebrating VW

Batsford Books – The Spirit of VW by Vaughan Grylls

London-based independent publisher, Batsford Books, kindly sent me a copy of this new book out this month £16.99. ‘The Spirit of VW – 50 Reasons Why we love them’ By Vaughan Grylls. Described as ‘an essential guide to one of the most revered classic car brands worldwide, featuring sleek photography and witty commentary’. Lots of history, fun anecdotes, great pictures, some bizarre Bugs and a great insight into the character & charisma of VW. 

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2022 Volkswagen ID.5 GTX Review

Volkswagen ID.5 GTX Style 4Motion (300bhp) Review – the Performance Family Electric SUV

The Volkswagen ID.5 is the ‘coupe’ version of ID.4, which is a crossover family SUV-style electric vehicle. And by ‘coupe’ we don’t mean it loses the rear doors, but that it gets a more fastback-like sloping rear roof-line. Cynical but enticing marketing terminology aside, there’s no question the ID.5 is the better-looking sibling, and compared to its smaller ID.3, this is the more grown-up proposition. 

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