From rainbow-draped showrooms to politically-charged ad campaigns, the car world isn’t just about performance and price anymore. Are car companies really going “woke”? Or just trying to survive in a world where identity drives everything?
Once upon a time, all you had to ask was: “How many cylinders has it got?” Now? You need to ask if your new car aligns with your values, supports environmental justice, and – heaven forbid – won’t get you cancelled on your Facebook feed. Welcome to motoring in 2025. Forget horsepower. This is about identity politics. And the car world is tearing itself apart trying to figure out where it stands.
