The Biggest Losers of 2024: Ford, Porsche, Tesla & More

2024 has been a tough year for some of the biggest names in the automotive world

2024 has been a wild ride for the automotive world, and not the fun kind. Instead, we’re seeing some of the biggest names in the business struggle to keep their wheels on the road. Ford, Porsche, Audi, and Tesla – these household names are facing a tough year, with sales plummeting and new challengers emerging. So what’s causing these once-dominant brands to falter?

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What is going on with the UK’s used car market?

Whilst most areas of the economy are suffering, the used car market is buoyant

The second quarter sales of used cars in the UK is down 48.9% – almost half compared to last year with only 1m cars sold – this is according to SMMT (Society of Motor Manufacturers and Traders). Having said that the overall decline for the year is 28.7% – that’s 2.9m sold compared to about 4m by this time last year.

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