Sadly I’ve been here too many times before – speculating, with sadness, on the viability of a brand I’ve always loved
Here we go again. Lotus is back in the headlines. And it isn’t the first time they’ve left us asking: can Lotus actually survive? I’ve been a Lotus fan since childhood. I still remember falling hopelessly in love with the Lotus Esprit – the Bond car, the wedge, the icon. But Lotus has always been a company perpetually on the brink. Toyota tried to steady the ship, GM had a go, Proton kept the lights on, and now Geely – the Chinese giant – holds the reins. Yet still, Lotus seems to live life permanently on the edge of the abyss.
