JLR Just Fired Its Design King. What Could This Mean For Jaguar’s Brand Direction?

JLR has escorted long-standing design boss Gerry McGovern out of the building. Could this be the right time for Jaguar to Stop Being Weird and Start Being Good again?

If you felt a disturbance in the British automotive force this week, you weren’t imagining it. Gerry McGovern – the man who shaped the modern Range Rover empire and one of the most powerful design figures in the global car industry – has reportedly been fired from Jaguar Land Rover.

Multiple reports (Autocar, Top Gear, Financial Times) confirm that McGovern was removed suddenly, with some sources claiming he was escorted out of JLR headquarters in Gaydon. That alone tells you this wasn’t a polite reshuffle. This was decisive. Swift. Brutal. And historic.

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Jaguar’s Shocking New Concept Car

Visionary Leap or Catastrophic Faceplant?

Jaguar. The name itself purrs with sophistication, elegance, and a dash of roguish charm. But recently, the big cat has been making waves – not for its legendary heritage, but for a rebrand and concept car so bold it’s got everyone scratching their heads like a puzzled moggy. Is this the future of luxury motoring, or has Jaguar strayed too far from the tree? And is ‘making waves’ just another way of saying ‘drowning’ with no hope of rescue?

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Jaguar Just Lost the Plot

Why Fans Are Furious About Jaguar’s Crazy Clean Slate Strategy

Jaguar has taken what many might call a… er… extraordinary decision – and that’s putting it politely! The once-proud purring cat of British motoring has decided to slink away into the shadows for a while, taking a ‘sabbatical’ until at least 2026. While doing so, it’s exploring its sexuality, applying makeup, dressing in a tutu, and practising pouting for selfies.

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