Are Volvo, Audi and Land Rover Becoming Just Badges?

Are Volvo, Audi and Land Rover losing their identity as shared platforms and Chinese partnerships reshape some of motoring’s most famous brands?

When you buy a Volvo, how much Volvo do you expect to get? It sounds like a ridiculous question, I know. You walk into a Volvo showroom, buy a car with Volvo written on it and naturally assume that the people behind that badge have decided how it should work, how it should drive and how it should protect your family.

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22/09/2026 0

Land Rover Defender 90 P400 & P300 On and Off-Road Review

Driving the new Defender 90 in top and entry spec on road, track off road!

Here’s the first review of the new Land Rover Defender 90. I know what you’re thinking, surely the new Defender has been out a while already? Indeed, and with some success. The Defender 110 clocked up 4500 sales in July, one of the best months ever for the company – under pressure from the pandemic and slowing export sales – but that’s the four-door long-wheel base version. The two-door edition was delayed.

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02/11/2020 2

Brown Car Guy – Podcast 4

Check out my latest podcast episode

What do I really think of the Suzuki Vitara with a 3-cylinder engine.
First thoughts on Subaru Forester, Toyota Aygo and Fiat Abarth 595.
Shooting a classic BMW with a classic Yashica.
Loving the the Concours of Elegance at Hampton.
How to be a journalist – my top tips.
Writing about Rickshaws – the London pedicabs
My definitive thoughts on the new Land Rover Defender

Or click here to listen on Anchor.

17/09/2019 0