Are Volvo, Audi and Land Rover Becoming Just Badges?

Are Volvo, Audi and Land Rover losing their identity as shared platforms and Chinese partnerships reshape some of motoring’s most famous brands?

When you buy a Volvo, how much Volvo do you expect to get? It sounds like a ridiculous question, I know. You walk into a Volvo showroom, buy a car with Volvo written on it and naturally assume that the people behind that badge have decided how it should work, how it should drive and how it should protect your family.

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Buying a Jaecoo 7 Is “Betraying Britain”? Seriously?

A Telegraph columnist says Jaecoo buyers are “betraying Britain”. I examine the counterfeit comparison, Land Rover’s Jeep origins and the Chery connection, and ask why ordinary motorists should apologise for buying a car they can afford

Apparently, buying a car you can afford could now qualify as betraying Britain. Particularly if that car is a Jaecoo 7 and you’ve had the audacity to enjoy its resemblance to something considerably more expensive. A Telegraph column suggests that motorists who cannot afford a Range Rover should accept their position in the financial pecking order and stop embarrassing themselves with a Chinese alternative. What the hell? Really?

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Car Wars: America Profits, Europe Falters, Has China Already Won?

Detroit is rediscovering the immense profits in petrol-powered trucks, Europe is cutting jobs and cherished models while funding a painful transition, and China is building electric cars at a scale and price the old guard cannot match. Who is winning the Car Wars?

Have you seen the news from the car industry lately? There is a very clear trend emerging, and it looks like some have played a solid hand while others are flailing about trying to find a way out of the quagmire. Or is this really a rabbit and tortoise situation?

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