#BrownCarGuy – News, Views & Reviews!
Depreciation – it’s the silent assassin of the car world. You buy a brand-new motor, drive it off the forecourt, and before you’ve even parked it in your driveway, it’s worth significantly less. But what if I told you that some cars from 2024 have lost over half their value in just 12 months? Yes, you heard that right – 50% depreciation in just a year!
2024 has been a wild ride for the automotive world, and not the fun kind. Instead, we’re seeing some of the biggest names in the business struggle to keep their wheels on the road. Ford, Porsche, Audi, and Tesla – these household names are facing a tough year, with sales plummeting and new challengers emerging. So what’s causing these once-dominant brands to falter?
In 35 years of covering the car industry, I’ve never seen such confusion and uncertainty as we’re experiencing now. Traditionally, when sitting down with car company executives, they’d be confident, thinking years ahead with clear plans. That’s no longer the case. Ask them about the future these days and you can see them struggling to resist an urge to shrug and fling their hands in the air in confusion. So what gives?
