Billionaires Have Rejected Electric Cars. Here’s Why Luxury EVs Are Tanking

The people who can afford anything appear to be choosing something else

A funny thing has happened on the road to electrification. Along the way, someone assumed that the future of luxury motoring would be silent, seamless and battery powered, that the world’s wealthiest buyers would lead the charge into a brave new era of zero-emissions indulgence, and that once the millionaires and billionaires embraced electric cars, the rest of us would naturally follow faithfully in their tyre tracks. It sounded plausible enough. After all, if anyone could afford the latest technology, it would be the people who think nothing of dropping the price of a semi-detached house on a weekend toy.

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How to Be a Top Gear Writer

Shafiq Abidin’s Rebel Journey to Motoring Journalism

Some people dream of driving exotic cars. Others dream of writing about them. And then there’s Shafiq Abidin, who’s managed to land one of the coolest jobs, In The World – Top Gear staff writer. But the journey from a student interviewing me during Covid to being a year-in to one of the most coveted car jobs out there, has not been without challenges and disappointments. It almost never happened, but this young talent fought for his goals, pushing past cultural expectations, imposter syndrome, and countless rejections to make it happen. His story? It’s as inspiring as it is relatable.

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Classic Car Review: 2004 Škoda Octavia vRS 

The OG Hot Hatch Remains as Reintegrating as Ever!

I remember driving the Škoda Octavia vRS when it first came out. It was brilliant and delightful, because it was completely unexpected. If you think back to the history of the brand, it was never really taken seriously in the UK at that time, despite the success of its compact rear-engined saloons in rallying. Then Volkswagen bought it, and customers warmed to the solid and sensible, quality cars it started offering.

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What’s More Fun to Drive? New or Classic?

Sensation or Serenity? Why Brilliant New Cars Don’t Excite Like an 80s BMW

So, I was coming back from a media launch drive of a brand new, shiny, tech-laden, plug-in hybrid family SUV, boasting an impressive list of features longer than the Pan-American Highway. Yet, I couldn’t help but ponder that whilst it was undeniably brilliant, my pituitary gland remained decidedly indifferent. Despite having over 300bhp under my right foot, where were the coursing endorphins and the dopamine hit? Oh wait, I’ve found them…

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REDLINE – ULTIMATUM

New high-octane anthem & music video celebrates the thrill of cars – so Crank up the volume, embrace the chase!

Spectacular new Music Video is an Ode to Octane! Crank up the volume now for “REDLINE – ULTIMATUM”. This Anthem for Petrolheads is a tribute to the golden age of motoring, celebrating the raw, sensory experience of proper cars.

As we slam in those gear shifts, we honour the souls of our mechanical marvels and the thrill of the open road, with hat-tips to automotive film and TV pop culture icons! This song is a tribute to our champions, as well as a love letter to driving passion. (FULL LYRICS BELOW!)

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Preserving Motoring Culture: Is Car Fiction Crucial?

Just back from the Self-Publishing Live Conference, pondering if it’s my duty to keep writing stories like ‘The ULEZ Files’

What role does storytelling play in preserving motoring culture? After attending the Self-Publishing Live Conference, I’m reflecting on my journey as an author, my first novel ‘The ULEZ Files’, and my next venture as a book publisher. I ask the question: is it my duty to write more car fiction?

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Forget Low Mileage: Drive Your Cars Now Before It’s Too Late

Drive Them While You Still Can!

In a world where technological advancements are rapidly changing the way we view driving, the concept of keeping a low mileage car has become increasingly outdated and wasteful. As a passionate car enthusiast, I believe it’s time we re-evaluate our approach to car usage. Low mileage cars are a mistake. We should be driving our cars more than ever before!

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2024 Mini Cooper S Review 

Why This Petrol Mini Still Rocks!

When some other brands switched their city car icons to full electric ranges, it was fair to assume that Mini would do the same with the newest generation of its beloved hatchback. After all, it already offered the Mini E (electric car) since 2020. But praise the octane loads of combustion, BMW has seen fit to continue to offer its cutest car with petrol power. 

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