Modern car adverts are banal and insipid, and fundamentally failing to inspire a generation of car enthusiasts the way we were. Here’s why, it’s all down to the ASA draining the fun out of automotive advertising.
Which are the best car adverts from Super Bowl 2022 tonight? My reaction video and scores out of ten for the big budget ads from Nissan (Z car), BMW (iX) and General Motors, starring Arnold Schwarzenegger (Zeus), Salma Hayek, Mike Myers (Dr Evil & Austin Powers), Eugene Levy, Brie Larson (Captain Marvel) and Dave Bautista (Drax the Destroyer). Super Bowl’s top automotive ad breaks! What do you reckon were the best? Let me know in the comments?