Car Design: BMW Gets It. Audi Pivots. Mercedes Is Clueless

Has Ferrari’s biggest design misstep in decades accidentally made BMW and Audi look smarter than ever?

The Ferrari Luce may prove to be one of the most important car designs of recent years, not because it is revolutionary, not because it is beautiful, and certainly not because it has been universally admired. Quite the opposite. The reaction to Ferrari’s first electric car has been so overwhelmingly negative that it may have inadvertently transformed how enthusiasts view every major design reveal that has followed it. That sounds absurd, but bear with me.

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