Billionaires Have Rejected Electric Cars. Here’s Why Luxury EVs Are Tanking

The people who can afford anything appear to be choosing something else

A funny thing has happened on the road to electrification. Along the way, someone assumed that the future of luxury motoring would be silent, seamless and battery powered, that the world’s wealthiest buyers would lead the charge into a brave new era of zero-emissions indulgence, and that once the millionaires and billionaires embraced electric cars, the rest of us would naturally follow faithfully in their tyre tracks. It sounded plausible enough. After all, if anyone could afford the latest technology, it would be the people who think nothing of dropping the price of a semi-detached house on a weekend toy.

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04/06/2026 0

Are SUVs the Real Culprits Behind Rising Emissions?

Maybe people back into city cars and hatchbacks – and they don’t have to be electric!

Maybe we should stop targeting the internal combustion engine (ICE) and focus on SUVs instead. SUVs account for 48% of global car sales but emit 20% more CO2 than average cars. The move should be back towards smaller cars with lighter carbon footprints.

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21/07/2024 0

Car Industry in Crisis

Electric Boom or Bust? What’s Really Going On?

In 35 years of covering the car industry, I’ve never seen such confusion and uncertainty as we’re experiencing now. Traditionally, when sitting down with car company executives, they’d be confident, thinking years ahead with clear plans. That’s no longer the case. Ask them about the future these days and you can see them struggling to resist an urge to shrug and fling their hands in the air in confusion. So what gives?

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23/06/2024 2