Car Design: BMW Gets It. Audi Pivots. Mercedes Is Clueless

Has Ferrari’s biggest design misstep in decades accidentally made BMW and Audi look smarter than ever?

The Ferrari Luce may prove to be one of the most important car designs of recent years, not because it is revolutionary, not because it is beautiful, and certainly not because it has been universally admired. Quite the opposite. The reaction to Ferrari’s first electric car has been so overwhelmingly negative that it may have inadvertently transformed how enthusiasts view every major design reveal that has followed it. That sounds absurd, but bear with me.

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16/06/2026 0

Why Do All New Cars Look the Same?

Modern SUVs, EVs and crossovers may be faster, safer and more efficient than ever before, but somewhere along the way many cars lost the character, identity and eccentricity that once made us fall in love with them

There was a time when even children could identify cars instantly. In fact, I was one of those annoying little kids who could recognise a car from half a mile away, at night, purely from the headlights. A Jaguar XJS looked like a Jaguar XJS. A Saab looked like a Saab. A Citroen looked like it had arrived from the future after taking a wrong turn somewhere near the Eiffel Tower.

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14/05/2026 2

Exclusive Interview Gordon Murray on his new T.50 Supercar!

I talk to famed car designer, Professor Gordon Murray about his all-new and true successor to the iconic McLaren F1

See my exclusive interview with Murray by clicking on the video above, in which he reveals all the details and thinking behind the extraordinary new T.50 supercar.

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04/08/2020 1