AI, Cars and the Great Reality Wobble

How artificial intelligence is reshaping automotive design, marketing, media – and whether any of us know what’s real anymore

Everything looks real. Until it isn’t. Cars, content, even people are now being designed, edited and improved by artificial intelligence – and the automotive world may never look the same again. If you’ve found yourself squinting at your phone lately thinking “Hang on… is that real?”, congratulations. You are officially living in the age of artificial intelligence.

Not the flying-cars, robot-butlers kind. No. This is the more unsettling version. The one where cars are being designed by algorithms, photos are being “improved” beyond recognition, videos are faked convincingly enough to fool journalists, and voices can be cloned while their owners are fast asleep. Welcome to the great reality wobble.

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Book: How to an Automotive Content Creator!

The ultimate guide to turning your passion for cars into a thriving career in automotive content creation, journalism, and social media influence!

You’ve watched my videos, read my articles, followed my rants and reports from the world of motoring… but now, I’ve taken it one step further. I often get asked – how did you start doing what you do, how does one get to do what you do? Well I’ve written THE definitive book on how to break into the world of automotive content creation! 

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How to Be a Top Gear Writer

Shafiq Abidin’s Rebel Journey to Motoring Journalism

Some people dream of driving exotic cars. Others dream of writing about them. And then there’s Shafiq Abidin, who’s managed to land one of the coolest jobs, In The World – Top Gear staff writer. But the journey from a student interviewing me during Covid to being a year-in to one of the most coveted car jobs out there, has not been without challenges and disappointments. It almost never happened, but this young talent fought for his goals, pushing past cultural expectations, imposter syndrome, and countless rejections to make it happen. His story? It’s as inspiring as it is relatable.

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