The 5 Car Brands That Lost the Plot in 2026

Some of the world’s greatest car manufacturers aren’t failing because they can’t build good cars. They’re failing because they’ve forgotten why we loved them in the first place

The car industry has always been cyclical. Sales rise and fall. Models flop. Companies merge, split, collapse and occasionally rise from the ashes. Automotive history is littered with famous names that simply disappeared, particularly here in Britain where once-proud marques have become little more than museum exhibits or nostalgic memories. What’s different in 2026 is that we’re witnessing something arguably more alarming.

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27/06/2026 0

Car Design: BMW Gets It. Audi Pivots. Mercedes Is Clueless

Has Ferrari’s biggest design misstep in decades accidentally made BMW and Audi look smarter than ever?

The Ferrari Luce may prove to be one of the most important car designs of recent years, not because it is revolutionary, not because it is beautiful, and certainly not because it has been universally admired. Quite the opposite. The reaction to Ferrari’s first electric car has been so overwhelmingly negative that it may have inadvertently transformed how enthusiasts view every major design reveal that has followed it. That sounds absurd, but bear with me.

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16/06/2026 0

Lotus RESET Again! Have They Finally Learned?

Lotus says its new “Focus 2030” plan marks a fresh start for the iconic British sports car brand, but after years of chasing EV luxury trends, has the company finally remembered what Lotus is really all about?

There was a time when hearing the word “Lotus” instantly conjured up images of lightweight sports cars dancing down B-roads with the delicacy of a hummingbird. Tiny steering wheels writhing in your hands. Barely-there kerb weights. Fibreglass bodies. A driving experience so pure and alive that you could forgive the occasional electrical tantrum, water leak, or trim piece that decided it no longer wished to participate in the journey – because the journey itself was epic (and that’s just to the shops!).

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13/05/2026 0

The Great CEO Reshuffle: Why Car Bosses Are Quietly Hitting the Brakes

Car CEOs were replaced in 2025 – and it wasn’t because the industry is winning

Something significant is happening at the very top of the global car industry, and it isn’t loud, dramatic or accompanied by the usual marketing fanfare. There are no slick launch events, no bold vision statements, no glossy videos promising to reinvent mobility as we know it. Instead, there is a quiet but unmistakable pattern emerging: car company bosses are leaving, being replaced, or stepping aside, and the people taking their seats look nothing like the rockstar executives of just a few years ago.

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19/12/2025 1

Car Guy Therapy: Bizarre Bentleys, McMessy Maseratis & 911 Letdowns – Seriously, What?!

How do you cope with electric luxury barges with super long bonnets, Maseratis making up mad names, boutique supercar companies parting the foolish rich from their faloos, meanwhile two of the most iconic cars celebrate big birthdays!

Welcome to Car Guy Therapy – your dose of motoring mayhem, eyebrow-raising concepts, and proper petrolhead perspective. We will dish out the latest car news, drop a few truth bombs, and maybe help you make sense of the bizarre world the automotive industry’s driving us through. Watch the video below now!

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14/07/2025 0

Supercar Brands Will DIE – Unless They Do THIS

Aston, Ferrari, Lamborghini and McLaren all risk extinction if they continue on their current paths

Last weekend, while surrounded by a jaw-dropping display of supercars at Brands Hatch with the Drivers Union crew – Lambos, Ferraris, McLarens, Astons, all gleaming in the sun – someone asked me a question that got me thinking: “What do you think is going to happen to these brands in the future?”

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10/05/2025 0