Some car content aims to inform you. Some is just glorified advertising. Can you tell which is which?
Have you ever watched a car review and thought, “Gosh, they really love this car… is it really that great?” You’re not wrong to wonder. In 2025, the world of automotive content has become a slick, hyper-polished, monetised machine. The videos. The reels. The “reviews”. The ones where the creator is beaming, the lighting is flawless, and every car is apparently “amazing”. But beware – here’s what you may not know: many of these creators are being told what to say (or not say) and being paid to do so!
