AI, Cars and the Great Reality Wobble

How artificial intelligence is reshaping automotive design, marketing, media – and whether any of us know what’s real anymore

Everything looks real. Until it isn’t. Cars, content, even people are now being designed, edited and improved by artificial intelligence – and the automotive world may never look the same again. If you’ve found yourself squinting at your phone lately thinking “Hang on… is that real?”, congratulations. You are officially living in the age of artificial intelligence.

Not the flying-cars, robot-butlers kind. No. This is the more unsettling version. The one where cars are being designed by algorithms, photos are being “improved” beyond recognition, videos are faked convincingly enough to fool journalists, and voices can be cloned while their owners are fast asleep. Welcome to the great reality wobble.

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AI, Cars and What’s Real Anymore? Bond, Bots and the Lotus That Refuses to Die

Reality is now optional; cars feel increasingly fictional; James Bond belongs to Amazon; and the Lotus Esprit has returned to mess with our heads

Somewhere between the fifth AI-generated video you didn’t trust and the third car launch you instantly forgot, it dawned on us: we might be living in the uncanny valley… and it’s a charged congestion zone!

That unsettling sense of digital déjà vu is where this latest BCG Podcast begins. I’m joined by Sy from Drivers Union, and together we tumble headfirst into a bonkers tangled conversation about AI, cars, car culture, Bond, books, events, identity and the creeping suspicion that none of us quite know what’s real anymore – including ourselves.

Continue reading “AI, Cars and What’s Real Anymore? Bond, Bots and the Lotus That Refuses to Die”

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