AI, Cars and the Great Reality Wobble

How artificial intelligence is reshaping automotive design, marketing, media – and whether any of us know what’s real anymore

Everything looks real. Until it isn’t. Cars, content, even people are now being designed, edited and improved by artificial intelligence – and the automotive world may never look the same again. If you’ve found yourself squinting at your phone lately thinking “Hang on… is that real?”, congratulations. You are officially living in the age of artificial intelligence.

Not the flying-cars, robot-butlers kind. No. This is the more unsettling version. The one where cars are being designed by algorithms, photos are being “improved” beyond recognition, videos are faked convincingly enough to fool journalists, and voices can be cloned while their owners are fast asleep. Welcome to the great reality wobble.

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AI, Cars and What’s Real Anymore? Bond, Bots and the Lotus That Refuses to Die

Reality is now optional; cars feel increasingly fictional; James Bond belongs to Amazon; and the Lotus Esprit has returned to mess with our heads

Somewhere between the fifth AI-generated video you didn’t trust and the third car launch you instantly forgot, it dawned on us: we might be living in the uncanny valley… and it’s a charged congestion zone!

That unsettling sense of digital déjà vu is where this latest BCG Podcast begins. I’m joined by Sy from Drivers Union, and together we tumble headfirst into a bonkers tangled conversation about AI, cars, car culture, Bond, books, events, identity and the creeping suspicion that none of us quite know what’s real anymore – including ourselves.

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BrownCarGuy September 2025 Round-Up: Shocks, Scandals & Supercars

From Lotus fighting for survival to Porsche U-turns, JLR’s £1.5bn lifeline, culture wars, car shows, and even a roast of your ride – September 2025 was wild. Plus we got political!

September came at us fast and furious – a month of breaking news, motoring drama, cultural flashpoints, and a few laughs along the way. Lotus is clinging to life, Porsche is making (and unmaking) decisions, politicians are meddling, and I even roasted some of your cars just for fun. If you missed any of it, don’t worry – here’s the complete BrownCarGuy digest from September 2025.

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Why Your Favourite YouTubers Might Quit (Unless You Do THIS)

Free content isn’t really free – here’s the truth about how YouTubers survive, and how you can keep your favourite creators alive

So here’s the thing most people don’t realise: YouTube isn’t actually free. Sure, you don’t pay to watch it – but behind every video is hours of work, not to mention money spent on gear, software, fuel, or even just coffee to keep us awake at 2am (I’m not even joking!). And unless you do something very simple, YouTube quietly buries that content.

That’s why so many creators (including me) are constantly reminding you to “hit the like button” or “don’t forget to subscribe.” It’s not just nagging – it’s survival. Here’s my full video explainer – watch this first, then read on.

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Where Are All the Car Novels?! 

The Forgotten Genre for Petrolheads

Some genres race ahead. Others seem stuck in neutral. And when it comes to fictional books about cars and car culture, we’ve got a real case of literary breakdown on our hands. That’s right — despite the car being one of the most important inventions in human history, a global obsession, a symbol of freedom, rebellion, identity and adrenaline… it’s barely visible in the world of fiction.

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Fake Reviews. Paid Posts. Welcome to Car Content 2025

Some car content aims to inform you. Some is just glorified advertising. Can you tell which is which?

Have you ever watched a car review and thought, “Gosh, they really love this car… is it really that great?” You’re not wrong to wonder. In 2025, the world of automotive content has become a slick, hyper-polished, monetised machine. The videos. The reels. The “reviews”. The ones where the creator is beaming, the lighting is flawless, and every car is apparently “amazing”. But beware – here’s what you may not know: many of these creators are being told what to say (or not say) and being paid to do so!

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Saddam’s Lost Mercedes, a Gulf War Heist & a Car Thriller Author I Met by Accident!

When I stumbled upon a fellow car guy Indie Author debuting his first automotive-themed thriller, I simply couldn’t contain my excitement!

There I was, taking a break from b-rolling footage of the car-nucopia that is the Enfield Pageant of Motoring, strolling amongst stalls of tibits, car parts and tempting dinkies, while cradling a hot cup of coffee, when I nearly choked on my cheese toastie! Smack bang between sellers of Capri instrument panels and post-war grille badges, was a bloke with a book. His modest table and roll-up banner advertised a new novel, “It Can’t See You in the Dark” by Feroze Engineer. There was a car on the cover. And not just any car!

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Book: How to an Automotive Content Creator!

The ultimate guide to turning your passion for cars into a thriving career in automotive content creation, journalism, and social media influence!

You’ve watched my videos, read my articles, followed my rants and reports from the world of motoring… but now, I’ve taken it one step further. I often get asked – how did you start doing what you do, how does one get to do what you do? Well I’ve written THE definitive book on how to break into the world of automotive content creation! 

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Why ‘BrownCarGuy’?

Why I chose “BrownCarGuy” and how it responds to institutional racism in the automotive media industry

Racism – I tell you what it is, how it’s done and where you can get some. Plus how to install it in your car. Actually none of that is true…. well most of it’s not true. But there will be a bit of race in this discourse, and I don’t mean on the track… or the road for that matter.

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